EASY LAUNCH ACADEMY

SERVICES PROVIDED

Easy Launch Academy, a platform dedicated to empowering aspiring entrepreneurs, approached us with a vision to transform their brand identity. They wanted to create a brand that was not only engaging and modern but also professional and approachable.

Their goal was to resonate more deeply with their target audience, making their mission and values clear through a cohesive and inviting visual presence.

Branding
Art Direction
Brandmark


Logo Design
Marketing assets
Social Media Concept


THE CHALLENGE
To create a brand identity that felt elevated yet local, warm yet worldly. Belly Deli needed to stand out not just as a grocery store, but as part of the neighborhood’s daily rhythm - a place where European expats, health-conscious locals, and design-savvy shoppers would all feel at home.

Color palette

the solution
Merch & Packaging

  • Custom stickers, shopping bags (paper and reusable), staff uniforms, and name tags
  • Designed each touchpoint to feel charming, clean, and consistent – from the checkout counter to the tote you carry home

Storefront & Signage

  • Art-directed the exterior look and signage design, combining neighborhood friendliness with a visual edge
  • Created signage that’s instantly recognizable but never loud – in line with the store’s boutique nature
Branding & Visual Identity

  • Crafted a friendly yet refined logotype
  • Developed a warm and modern color palette inspired by fresh produce and Mediterranean tones
  • Paired approachable sans-serif typography with elegant accents for signage and packaging

Social Media Look & Feel

  • Designed branded templates and story layouts for product highlights, seasonal features, and new arrivals
  • Created a cohesive social media kit to reflect the store’s calm, curated energy
THE OUTCOME
Belly Deli launched with a fully cohesive brand presence that felt immediately rooted in the community. Locals stop by for fresh fruit; expats come for the European pantry staples; design lovers snap photos of the packaging.

From signage to stickers, every detail was built to feel part of a bigger story: good food, thoughtfully curated, with a look that invites you in.
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