Belly Deli is a boutique grocery concept nestled in one of Kuala Lumpur’s most cosmopolitan neighborhoods. Surrounded by international schools, high-rise residences, and a thriving expat community, the brand needed to strike a balance between everyday familiarity and international charm. The founders saw an opportunity to create something the area was missing: a grocery experience that felt both elevated and effortlessly local.
A place to grab daily essentials -and discover European delights, niche pantry items, and thoughtfully sourced local produce, all in one beautifully curated space.
Belly Deli’s promise? Imported goodness and everyday staples under one thoughtfully styled roof. The kind of place that turns grocery shopping into a small, satisfying ritual.
Branding
Art Direction
Logo Design
Brandmark
Marketing assets
Brand Merchandise
Social Media
Uniform, Signboards