Geared up for global journeys, we're ready to embark on projects ranging from a week to several months, crafting bespoke branding solutions that resonate and inspire.
MINDVALLEY
BOOK CLUB
BOOK CLUB
SERVICES PROVIDED
The Mindvalley Book Club, a platform that connects readers with thought-provoking books and influential authors, needed a brand identity that felt both timeless and engaging. Drawing inspiration from retro design and classic elements, the branding strikes a balance between intellectual depth and a warm, approachable aesthetic.
Every visual detail is crafted to evoke a sense of nostalgia while remaining modern and vibrant, inviting a global audience to explore personal growth through transformative conversations around books.
Branding
Art Direction
Brandmark
Marketing assets
Podcast Covers
Brand Merchandise
THE CHALLENGE
To create a brand identity that felt elevated yet local, warm yet worldly. Belly Deli needed to stand out not just as a grocery store, but as part of the neighborhood’s daily rhythm - a place where European expats, health-conscious locals, and design-savvy shoppers would all feel at home.
the solution
Merch & Packaging
Storefront & Signage
- Custom stickers, shopping bags (paper and reusable), staff uniforms, and name tags
- Designed each touchpoint to feel charming, clean, and consistent – from the checkout counter to the tote you carry home
Storefront & Signage
- Art-directed the exterior look and signage design, combining neighborhood friendliness with a visual edge
- Created signage that’s instantly recognizable but never loud – in line with the store’s boutique nature
Branding & Visual Identity
Social Media Look & Feel
- Crafted a friendly yet refined logotype
- Developed a warm and modern color palette inspired by fresh produce and Mediterranean tones
- Paired approachable sans-serif typography with elegant accents for signage and packaging
Social Media Look & Feel
- Designed branded templates and story layouts for product highlights, seasonal features, and new arrivals
- Created a cohesive social media kit to reflect the store’s calm, curated energy
THE OUTCOME
Belly Deli launched with a fully cohesive brand presence that felt immediately rooted in the community. Locals stop by for fresh fruit; expats come for the European pantry staples; design lovers snap photos of the packaging.
From signage to stickers, every detail was built to feel part of a bigger story: good food, thoughtfully curated, with a look that invites you in.
From signage to stickers, every detail was built to feel part of a bigger story: good food, thoughtfully curated, with a look that invites you in.
OTHER SERVICES YOU MAY NEED